Essays about: "frequent flyer"
Showing result 1 - 5 of 7 essays containing the words frequent flyer.
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1. What Dictates Consumer's Loyalty?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE
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2. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE
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3. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program
University essay from Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE
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4. Any Turbulence on the Horizon? A Competitive Assessment of the Airline Industry.
University essay from Lunds universitet/Juridiska institutionenAbstract : The last few years have not exactly be a walk in the park for airlines worldwide as several dramatic events occurred, inter alia, the Germanwings crash in the French Alps. These tragic events have an influence on passengers' behaviors and the way they perceive the industry. READ MORE
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5. Switching Costs and Price Discrimination by European Frequent Flyer Programmes
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : This thesis presents the two hypotheses that airlines use their frequent flyer programmes (FFPs) to introduce switching costs to combat competition by increasing the percent discount of the value of the points their FFP members receive, and that they use their FFPs to support price discrimination by offering business travellers more value for their travel choices. Economic theory to support these hypotheses is offered and real life data is collected for a number of routes from five major European airlines. READ MORE