Essays about: "gendered marketing"

Showing result 1 - 5 of 13 essays containing the words gendered marketing.

  1. 1. Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.

    University essay from Lunds universitet/Sociologi

    Author : Shailee Parasnis; [2022]
    Keywords : tourism images; male gaze; tourist gaze; gender stereotypes; ethnic stereotypes; sexualization; Jamaica; Social Sciences;

    Abstract : Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. READ MORE

  3. 2. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  4. 3. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Elina Magnusson; Maja Eriksson; [2020]
    Keywords : Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

    Abstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE

  5. 4. Mine's a Whiskey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sarah Featherstone; Jannike Maria Törnqvist; [2018]
    Keywords : Business and Economics;

    Abstract : Alcoholic beverage marketing communication has been observed to be highly, and stereotypically gendered. However, there is a common misconception that men and women are fundamentally different in their alcoholic beverage preferences and behaviours, therefore questioning the appropriateness of segregating products based on gender. READ MORE

  6. 5. “Gendered digits: A Marketing Opportunity”

    University essay from Umeå universitet/Företagsekonomi

    Author : Titouan CELERSE; Thomas PERUS; [2018]
    Keywords : gender; digits; marketing; gender marketing; gendered digits;

    Abstract : The following thesis explores a topic mixing different themes. In fact, the researchersexplore the gender affiliated of digits. Following a consistent structure, the aim of theresearch is to show, or not, a gendered affiliation of digits in the marketing field. READ MORE