Essays about: "generational"

Showing result 11 - 15 of 188 essays containing the word generational.

1. 11. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sofia Zangrande; [2023]
   Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

3. 12. Faktorer och processer som påverkar lantbrukare vid markförvärv : en kvalitativ intervjustudie

   University essay from SLU/Dept. of People and Society

   Author : Clara Andersson; Victor Troeng; [2023]
   Keywords : markförvärv; beslutsfattande; beslutsprocess; åkermark;

   Abstract : Världens befolkning ökar kontinuerligt vilket medför att mer livsmedel måste produceras samtidigt som den odlingsbara åkermarken i världen minskar. Detta på grund av klimatförändringar och exploatering från städerna som medför att det inte går att odla. READ MORE

4. 13. Juggling Priorities: The Epic Quest for Work-Life Equilibrium among Early Career Employees

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonique Jacobus Yvonne Hamers; Frédérique Kluijtmans; [2023]
   Keywords : Work-life Balance; Early Career Employees; Boundaries; Motivation; Work to Live.; Business and Economics;

   Abstract : Due to the changing nature of employment, contemporary early career employees place more value on work-life balance than any other generation before them. Our purpose is to provide a contextual overview that identifies and illuminates some of the defining characteristics of the early career employees employed in the banking sector. READ MORE

5. 14. Designing for User Engagement among Young Adults: : Applying Design Thinking to develop a Financial Dashboard

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Emelie Lindborg; [2023]
   Keywords : User Engagement; Design Thinking; Digital Financial Services DFS ; Young adults; Användarengagemang; designtänkande; digitala finansiella tjänster DFS ; unga vuxna;

   Abstract : The rapid advancement of technology has led to evolving user needs and expectations, with a growing demand for efficient and intuitive digital experiences. Simultaneously, many young adults lack financial literacy, highlighting the need to enhance their understanding of personal finance and investment options. READ MORE

6. 15. Intergenerational Continuity and Change:Exploring Succession Patterns, Decision-Making Factors, and Emerging Themes in Family Business Transitions

   University essay from

   Author : Hampus Söderström; Daniel Kock; [2023]
   Keywords : Family business; succession; succession planning; generational changes; socioemotional wealth theory; three circle-model;

   Abstract : Background: Family businesses contribute significantly to global economies but face unique challenges, notably in succession planning and generational transitions. These challenges are amplified due to the interplay of personal relationships, emotions, and family dynamics. READ MORE