Essays about: "global market entry strategies"

Showing result 11 - 15 of 20 essays containing the words global market entry strategies.

  1. 11. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
    Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE

  3. 12. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lukas Eberle; Annika Reh; [2014]
    Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

    Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE

  4. 13. Arctic States' Strategies - How to Defend the Arctic Market

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Simon Berg; [2014]
    Keywords : Defence strategies; Arctic Strategies; Arctic States; The Arctic; Deterrence; Shakeout; Law and Political Science;

    Abstract : To defend a market, the acting firms need defence strategies. The eight Arctic States have all published their own national strategic document for the Arctic region. In the Strategies they describe how they will act in this Arctic market. The Arctic is an area undergoing a change. READ MORE

  5. 14. Swedish Fashion Companies - An analysis of international expansion strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christoffer Bäckström; Mick Bauer; [2013-04-02]
    Keywords : International expansion strategy; fashion industry; clothing retailer; expansion; strategy; domestic market; international market; fashion company; Gina Tricot; H M; Nudie Jeans Co;

    Abstract : This thesis aims to explore Swedish fashion companies’ strategies applied to expansions abroad and to identify factors of success and failure. It analyzes empirical results from interviews, with representatives from three Swedish fashion companies, Gina Tricot, H&M and Nudie Jeans, about their international expansion strategies and compare them with theory of the topic. READ MORE

  6. 15. Market entry strategy : Four case studies of Swedish IT-businesses entering in Norway

    University essay from IHH, Företagsekonomi

    Author : Pernilla Karlsson; Edip Sarac; Zaid Mohsen; [2012]
    Keywords : Market entry strategy; Choice of form of establishment; Freedom of establishment; Internationalization;

    Abstract : The trade today consist of global trade. Businesses are exercising cross-border activities and businesses tend to establish themselves in foreign markets. Many choices and factors affect a business choice of country to enter, and its choice of form of establishment in the new market. READ MORE