Essays about: "globalization difference with international business"

Showing result 1 - 5 of 10 essays containing the words globalization difference with international business.

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Christoffer Nilsson; Belinda Hsu; [2022]
   Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

4. 3. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
   Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

   Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

5. 4. Internationalization of Chinese MNCs in the Swedish Market : An Empirical Study on the Role of Institutional Structure and Socio-cultural Factors in the Process of Internationalization

   University essay from

   Author : Yao Li; [2017]
   Keywords : MNCs’ Internationalization; Cross-cultural practice; Cultural dimensions; Uppsala Internationalization Process Model; The Network Model of Internationalization; Adaptive process;

   Abstract : China and Sweden are two key players that are highly involved with and significantly benefited from globalization. Sino-Foreign direct investment (FDI) and Multinational Corporations’(MNC) internationalization are major topics in the academic community of international business and management. READ MORE

6. 5. The Influences of Cultural Differences on Entrepreneurial Leadership

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Chang Shu; Sergey Turuev; [2015]
   Keywords : Cultural difference; entrepreneurial leadership; entrepreneur; leadership; China; Russia; cultural background; business culture; education; family education; school education; conscious behavior;

   Abstract : With the globalization of the world, more people have access to international working environment. Cultural differences bring increasing challenges to entrepreneurs who lead companies in international market. READ MORE