Essays about: "implications of service marketing"

Showing result 21 - 25 of 61 essays containing the words implications of service marketing.

  1. 21. Disruption of the current utility business by utilizing EV charging infrastructure to unlock grid flexibility : Possibilities for Blockchain technology

    University essay from KTH/Energiteknik

    Author : Olga Jensen; [2018]
    Keywords : ;

    Abstract : Den europeiska energisektorn genomgår numera en viktig övergång från en centraliserad elkraftförsörjning till distribuerad elproduktion från förnybara källor. Dessutom leder utfasningen av fossila bränslen till en ökning av antalet elfordon (här EV). READ MORE

  3. 22. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
    Keywords : ;

    Abstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE

  4. 23. Multisided Platforms. How do platform-based ventures in the food delivery industry acquire consumers in the start-up phase and how are these customer acquisition methods perceived by the consumer?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tuukka Vainio; Ilma Bojadzic; [2018]
    Keywords : Multisided Platforms; MSP; Customer Acquisition; Consumer Perception; Food Delivery Services; Marketing; On-demand Offline Service; Business and Economics;

    Abstract : This study aims to examine customer acquisition strategies of multisided platforms and consumer perception towards them. It further aims to contribute to current literature by addressing present uncertainty regarding the relationship of customer acquisition and consumer perception. READ MORE

  5. 24. Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Martina Jonsson; [2018]
    Keywords : In-store experience; digitalization; e-commerce; explorative design; product information; fashion retail; augmented reality; interaction design; interaction technology.;

    Abstract : The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. READ MORE

  6. 25. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    University essay from Umeå universitet/Företagsekonomi

    Author : Victoria Starkhammar; Anna Neglén; [2017]
    Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE