Essays about: "implications of service marketing"

Showing result 16 - 20 of 61 essays containing the words implications of service marketing.

  1. 16. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Josefin Håkanson; [2020]
    Keywords : user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Abstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE

  3. 17. Are limited editions limited to products?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Keywords : limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. READ MORE

  4. 18. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  5. 19. A Pricing Model for AIaaS : An analysis of a new AI personalization product within the edtech space

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : ZENJA JEFIMOVA; SOFIE NABSETH; [2018]
    Keywords : AI; AIaaS; edtech; education technology; personalization; price; pricing; pricing strategies; pricing models; pricing tools; pricing AIaaS; software pricing; pricing for new products; value; value adding; AI; AIaaS; edtech; online-utbildning; personifiering; pris; prissättning; prisstrategi; prismodell; prisverktyg; prissättning för AIaaS; prissättning för mjukvara; prissättning för nya produkter; värdeskapande;

    Abstract : As pricing is vital for an organization’s marketing strategy, it is a significant area to consider for companies offering new products where Artificial Intelligence as a service (AIaaS) is provided. The purpose of this study was to investigate possible pricing models for an AIaaS product. The study was delimited to the edtech industry. READ MORE

  6. 20. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Keywords : ;

    Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE