Essays about: "incentive sales"

Showing result 1 - 5 of 17 essays containing the words incentive sales.

  1. 1. Are limited editions limited to products?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Keywords : limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. READ MORE

  2. 2. Crop diversity in Scania : geographical and cognitive mapping

    University essay from SLU/Department of Biosystems and Technology (from 130101)

    Author : Shaktima López Hösel; [2019]
    Keywords : crop diversity; agroecology; food systems; ecosystem services; resilience; farmer s motivations; geographical information systems; self-determination theory; cognitive mapping;

    Abstract : Modern agriculture is characterized by large scale and large-scale farming of a few crops, which rely heavily on external inputs. These kinds of intensive and specialized farming systems are contributing to exceeding the planetary boundaries for our ecosystems. READ MORE

  3. 3. Understanding current and future requirements on logistics service offerings in the Danish construction industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Erik Dufberg; Anton Forsström; [2019]
    Keywords : Logistics service offerings; logistics service dimensions; Danish construction industry; customer requirements.; Technology and Engineering;

    Abstract : Purpose - The purpose of this research is to create a better understanding of what the current and future customer requirements are on logistics service offerings in the Danish construction industry and how the studied case company can better match these. Methodology - The research was conducted as a case study. READ MORE

  4. 4. Decision makers' use of Return on Marketing Investment metrics in the decision-making process

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Joanna Jönsson; Mikaela Zahn; [2018]
    Keywords : Return on Marketing Investment;

    Abstract : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. READ MORE

  5. 5. The role of bonus and commission schemes in value co-creation : exploring Tensions and Conflicts in Car Dealerships

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bram Johannes Van Kleef; [2018]
    Keywords : Value co-creation; sales performance; sales tactics; bonus- and commission schemes; tensions and conflicts; paradox;

    Abstract : Bonus and commission schemes are common practice among firms as an incentive for the salesforce. Despite the growing body of literature on value co-creation and the practical relevance, it remains unknown how these management tools relate to each other. There is a gap in research on conflict theory but it is argued that they derive from a paradox. READ MORE