Essays about: "The benefit International Marketing"

Showing result 1 - 5 of 18 essays containing the words The benefit International Marketing.

  1. 1. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Davi Rogerio Waltrick; [2020]
    Keywords : Country of origin image COI ; purchase intent; experiment; advertisement appeals;

    Abstract : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. READ MORE

  3. 2. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  4. 3. Can Corporate Social Responsibility be used as a Marketing Tool by the Readymade Garment Suppliers in Bangladesh?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Umme Salma; [2016]
    Keywords : CSR; Marketing; RMG Suppliers; Bangladesh; Corporate Image; Reputation; Buyers; Innovation; Competitive advantage;

    Abstract : Aim: The aim of this research is to investigate whether CSR can be used as a marketing tool by the readymade garment suppliers in Bangladesh to attract international buyers. Method: This study is conducted by applying qualitative method. The data has been collected through semi-structured interview and using secondary data. READ MORE

  5. 4. The COO Effect in the International Brand Positioning : A Qualitative Study of Chinese Companies

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Halissa Odebrecht da Silva; Barbara Kobuszewski Volles; [2014]
    Keywords : brand positioning; COO country-of-origin ; Chinese companies; international brand positioning.;

    Abstract : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. READ MORE

  6. 5. Export of municipal environmental technology knowledge : An analysis of previous activities and incentives

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Kajsa Kairento; Marcus Nygårds; [2014]
    Keywords : ;

    Abstract : Accelerating urbanisation and greenhouse gas emissions cause some of the world’s important environmental problems, which leads to an increasing awareness of the importance of sustainable environmental technology systems. Sweden has had a very strict environmental legislation since the 1970’s, with Swedish municipalities responsible for local environmental technology service systems. READ MORE