Essays about: "influencer"

Showing result 21 - 25 of 254 essays containing the word influencer.

1. 21. EXPLORING THE IMPACT OF INFLUENCER MARKETERS ANDFOLLOWERS ON GHANAIAN TELECOMMUNICATION BRANDS

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Emmanuel Eddy Botchway; [2023]
   Keywords : Influencer marketing; Social media; Telecommunication; Marketing;

   Abstract : The telecommunication industry in Ghana forms one of the mainline business industries that play a key role in the country’s economic stability. At the heart of this industry are two giant brands; MTN and Vodafone, who hold sway on the market share. READ MORE

3. 22. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Laura Termöllen; [2023]
   Keywords : Corporate Influencer; Employee Advocacy; Employee Communication; Communicative Organization; Strategic Communication;

   Abstract : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. READ MORE

4. 23. "You're completely brainwashed" : A qualitative study on toxic masculinity as expressed by a 'men's rights' influencers fanbase

   University essay from Umeå universitet/Sociologiska institutionen

   Author : Ellie Leandersson; [2023]
   Keywords : oxic masculinity; parasocial relationships; influencers; Reddit; the Red Pill; the Manosphere;

   Abstract : In this thesis I will use a ‘men’s rights’ influencers fanbase as an example of a new generation of people who values toxic and traditional masculinity. I will do so by doing a critical discourse analysis on 1200 comments from the platform Reddit, using Fairclough's three-dimensional model as inspiration. READ MORE

5. 24. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zehui Sun; Xiaoyuan Cheng; [2023]
   Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

6. 25. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Olivia Mikkola; Meri Viro; [2023]
   Keywords : Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

   Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE