Essays about: "saturated market"

Showing result 1 - 5 of 41 essays containing the words saturated market.

  1. 1. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Ekeroth; [2023]
    Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE

  3. 2. Understanding Green Bonds: An Empirical Study on Shareholder Value of Green Bonds and its Application in Corporations

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Alma Friberg; Alice Ålund; [2023]
    Keywords : Green Bonds; Sustainable Finance; Signaling; Corporate Sustainability;

    Abstract : In this paper, we conduct an event study to understand how equity investors react to the issuance of a corporate green bond. Furthermore, we interview five Swedish public companies that have issued green bonds. Our results from our event study indicate that there is no significant share price reaction concerning the issuance. READ MORE

  4. 3. Powering up profits - Integrating Power Purchase Agreements and Battery Systems for Nordic Power Futures

    University essay from Lunds universitet/Institutionen för energivetenskaper

    Author : William Thorwaldson; Ellen Jinglöv; [2023]
    Keywords : Power Purchase Agreements; Financial Power Trading; Battery Energy Storage Systems; Power Futures; Technology and Engineering;

    Abstract : This master’s thesis aims to assess the profitability and the factors impacting the profitability of entering a short position in financial derivative contracts on the Nordic power market while procuring electricity through a pay-as-produced power purchase contract and on the day-ahead (DA) market, simultaneously the strategy utilizes a battery storage system to mitigate the effects of price spikes. The research adopted a mixed-method approach by combining quantitative analysis with qualitative findings. READ MORE

  5. 4. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  6. 5. Mussels in deep water with climate change: Spatial distribution of mussel (Mytilus galloprovincialis) growth offshore in the French Mediterranean with respect to climate change scenario RCP 8.5 Long Term and Integrated Multi-Trophic Aquaculture (IMTA) using Dynamic Energy Budget (DEB) modelling

    University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Author : Victoria Persson; [2022]
    Keywords : Geography; Geographical Information Systems; GIS; Physical Geography; Mediterranean; Mytilus galloprovincialis; Dynamic Energy Budget; DEB; growth rate; France; mussel cultivation; mussel farming; offshore; aquaculture; climate change; Integrated Multi-Trophic Aquaculture; IMTA; Earth and Environmental Sciences;

    Abstract : Victoria Persson Abstract Mussel cultivation is a sustainable type of food production that may help mitigate the nutritional needs of a future world population of 10-12 billion in 2100. The demand for mussels on the French market is increasing but the production is saturated due to a lack of space for expanding the cultivation close to shore. READ MORE