Essays about: "is sport a business"

Showing result 21 - 25 of 71 essays containing the words is sport a business.

1. 21. Engaging in circular economy : A case study of motivational factors to participate in a non-commercial network

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Laetitia Forget; Jordi Pujol; [2020]
   Keywords : circular economy; collaborative consumption; motivational factors; resources; value creation; networks; non-commercial; leisure bank;  Fritidsbanken;

   Abstract : Circular economy addresses the environmental crisis and its urge to adapt and reshape economic models towards more sustainability. Recent literature has provided rich knowledge on the concept and important conceptual research. READ MORE

3. 22. Organizational Values in a Family-Owned Aquatic Center A Case Study : A Neo-Institutionalist view on the influence of meaning systems, as manifested by organizational values, in a Family-Owned Aquatic Center

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Ernesto Hoyos de la Garza; [2020]
   Keywords : organizational values; organizational; values; neoinstitutional; neo; institutional; neo-institutional; sociological institutionalism; sociological; institutionalism; hybrid; identity; organization; hybrid identity organization; HIO; NIT; family; business; family business; family company; institutional logic; meaning systems; enforcement mechanism; normative; coercive; mimetic; aquatic center; organizational culture;

   Abstract : The main objective of this case study is to understand how organizational values of a family business are influenced – or are the outcome of – the interactions between the controlling family, their employees, and the social context by which they are surrounded. To investigate this topic a case study research design was applied and a family-owned and -managed Aquatic Center was selected as the company in focus. READ MORE

4. 23. Cristiano Ronaldwho?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Christopher Kewenter; Victor Grundén; Isak Söderlund Schulz; [2020]
   Keywords : Esport; Esports athletes; esport fans; athlete branding; sports marketing; Business and Economics;

   Abstract : Titel: Cristiano Ronaldwho? En kvalitativ studie om esportatleter, de nya sportstjärnorna Seminariedatum: 2020-06-04 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Victor Grundén, Christopher Kewenter och Isak Söderlund Schulz Handledare: Peter Svensson Fem nyckelord: Esport, esportatleter, esportfans, athlete branding och sports marketing Syfte: Huvudsyftet är att undersöka eventuella modifikationer och tillägg gällande den mest vedertagna athlete branding modellen inom traditionell sport. Detta uppnås genom två delsyften: (1) Undersökning av särdrag gällande esportatleter & deras fans, (2) undersökning av särdrag gällande esport. READ MORE

5. 24. Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Cajsa Granlund; Ramona Gruber; [2020]
   Keywords : Behavioral intention; attitude; subjective norm; service quality; hedonic value; utilitarian value; sport event marketing;

   Abstract : Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. READ MORE

6. 25. The internationalization of sports clubs - A qualitative study of internationalization in the sports industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Kiara Dettmer; [2020]
   Keywords : Sports Teams Internationalization; Internationalization; Influential Factors; Sport; Brand Management; Relationship Management; Internationalization Models;

   Abstract : Globalization has opened up new markets. Companies have now endless opportunities to expand their business reachwith sportsclubs being no exception. Internationalization in sports has its beginnings with foreign players joining a team and changed in 1995 with the Bosman ruling. READ MORE