Essays about: "loyalty meaning"

Showing result 1 - 5 of 19 essays containing the words loyalty meaning.

1. 1. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Oskar Nordström; [2023]
   Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

   Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

3. 2. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
   Keywords : Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

   Abstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE

4. 3. Luxury fashion and nostalgia : A study from a marketing perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Tasapuro; Pontus Johansson; [2022]
   Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

5. 4. Cultural Adaptation in Video Game Localization : An Analysis of Cutscene Scripts in Japanese and itsTranslation to English of the game Lost Judgement

   University essay from Högskolan Dalarna/Institutionen för språk, litteratur och lärande

   Author : Jacqueline Roshamn; [2022]
   Keywords : Video game localization; cultural adaptation; Japanese – English translation; functional approach; foreignization; domestication; free translation;

   Abstract : Cultural adaptation and free translation strategies are more common to use within the field of video game localization although they are still not recommended too veruse in translation studies. Free translation strategies are commonly used invideo game localization to make video games ready for a targeted audience. READ MORE

6. 5. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Emil Arljung; Axel Eklund; [2020]
   Keywords : brand equity; shareholder value; retail;

   Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE