Essays about: "luxury goods case study"

Showing result 1 - 5 of 9 essays containing the words luxury goods case study.

  1. 1. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Gustav Sjöstedt; Sara Mannerford; [2023]
    Keywords : Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

    Abstract : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. READ MORE

  3. 2. Internationalizing a young Spanish winery: Theoretical and empirical frameworks for a successful marketing analysis : Case Study, Winery “Bodegas Ribera de Pelazas”

    University essay from KTH/Entreprenörskap och Innovation

    Author : Miguel Jesús Alija Fuertes; [2016]
    Keywords : Wine; Marketing strategies; Winery; Wine Market; Internationalization; Consumer Behavior; Purchasing Decision;

    Abstract : Few different goods or beverages are as particular as wine in History of humanity, even being the main symbol of luxury and status from days of Rome. Its particular intoxicating effects together its complex and long-term elaboration makes wine one of the biggest attractions for food and beverages lovers. READ MORE

  4. 3. Product assessment within ethical sourcing : the case of Nordic Choice Hotels

    University essay from SLU/Dept. of Economics

    Author : Rasmus Finnström; [2015]
    Keywords : ethical sourcing; responsibilities; supply chain sustainable development; sustainability; procurement;

    Abstract : After the turn of the twentieth century, sustainable development has been a well-discussed area between economists, environmentalists and politicians. Reports show that human activities have an essential impact on today’s climate changes. Additionally, our way of living has a negative impact on other environmental conditions and human wellbeing. READ MORE

  5. 4. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Meiyuan Huang; Annie Guu; [2015]
    Keywords : nation brand image; consumer behaviour;

    Abstract : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. READ MORE

  6. 5. Konceptutveckling av exklusiva livsmedel : vilka aspekter är viktiga?

    University essay from SLU/Dept. of Economics

    Author : Erik Alexandersson; Fredrik Stridh; Carl Johan Tjärnström; [2014]
    Keywords : marknadsföring; koncept; exklusivitet; livsmedel; New product development; innovation; concept;

    Abstract : Processen vid framtagandet av en ny produkt kallas New product development (NPD). Denna process innehåller 6 steg som ska hjälpa företaget vid utvecklingen av en ny produkt. Det andra steget i denna process är konceptutveckling. READ MORE