Essays about: "marketing and banking"

Showing result 11 - 15 of 43 essays containing the words marketing and banking.

1. 11. Customer Involvement in New Service Development - Organizational Implications and Challenges

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Daniel Andersson; Pontus Hjertqvist; [2015]
   Keywords : New service development; customer involvement; technology-based services; organizational challenges.;

   Abstract : Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based, which implies that customers are becoming increasingly autonomous from the service firm. Understanding how to involve customers in the development process of such services as well as to recognize the challenges brought by customer involvement in this context should be seen as key issues for developing successful new services. READ MORE

3. 12. Corporate customer loyalty within the banking sector: The case of SEB

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sofia Björk; [2015]
   Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

   Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

4. 13. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Gabi Martin; Joakim Jonasson; [2014]
   Keywords : trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

   Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE

5. 14. The role of Relationship Marketing for Customer satisfaction in the banking sector

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sébastien Matagne; Mark Gérard; [2013]
   Keywords : relationship marketing; customer satisfaction; customer trust;

   Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE

6. 15. Investment and Development Impact of Microfinance Institutions : A case study of Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yaw Francis Eduonu Duah; Eleanor Neequaye; Emmanuel Annan Kissedu; [2012]
   Keywords : Microfinance; Micro Finance Institutions; Micro and Small-Scale Enterprise; Investment; Development; Poverty. ;

   Abstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE