Essays about: "marketing it industry"

Showing result 1 - 5 of 709 essays containing the words marketing it industry.

1. 1. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

   University essay from Umeå universitet/Företagsekonomi

   Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
   Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

   Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

3. 2. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

4. 3. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

5. 4. Engaged Employees in Energy Conservation : exploring how to get there

   University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

   Author : Linnea Bedoire; Maria Nordling; [2023]
   Keywords : community-based social marketing; pharmaceutical industry; employee engagement; energy conservation; intervention; workplace; norms; pro-environmental behaviors;

   Abstract : Energy consumption is one of the major contributors to greenhouse gas emissions and to climate change. Renewable energy sources are one way of mitigating the problem, but behavioral change and reductions in consumption are also required. READ MORE

6. 5. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE