Essays about: "mass communication study"

Showing result 1 - 5 of 99 essays containing the words mass communication study.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 2. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

    University essay from Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Weicheng Li; [2023]
    Keywords : Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

    Abstract : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. READ MORE

  4. 3. Not All Heros Wear Capes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fang Cheng; Hanna Åstrand; [2023]
    Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

    Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE

  5. 4. The barriers of circular public procurement for ICTs

    University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Laila Adelson; [2023]
    Keywords : circularity; circular economy; circular public procurement; ICT; Earth and Environmental Sciences;

    Abstract : The EU procured for roughly 202000 MEUR (14% of the EU GDP) during 2021 in the public sector. The majority of these contracts are traditional, linear business model purchases. READ MORE

  6. 5. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Tilde Johansson; Ebba Martinsson; [2023]
    Keywords : Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

    Abstract : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. READ MORE