Essays about: "national branding"

Showing result 16 - 20 of 52 essays containing the words national branding.

  1. 16. Are climate budgets the new green? A critical study of environmental discourses in Oslo's climate budget

    University essay from Lunds universitet/LUCSUS

    Author : Anne-Sofie Sejer Sejer Petersen; [2020]
    Keywords : Oslo; climate budget; environmental discourses; degrowth; consumption-based emissions; city GHG mitigation; environmental science; Social Sciences;

    Abstract : Reducing greenhouse gas emissions at the city scale continues to be of high priority. Oslo pioneered a cross-sectoral steering method ‘the climate budget’, effectively branding themselves as ’green leaders’. READ MORE

  3. 17. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

    University essay from SLU/Dept. of Economics

    Author : Marcus Engvall; Olof Krumlinde; [2020]
    Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

    Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE

  4. 18. Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Anne lot Gerritsen; [2019]
    Keywords : Nation branding; Holland brand; Holland.com; The Netherlands; Critical Discourse Analysis; National Identity; Ideology;

    Abstract : In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. READ MORE

  5. 19. Bankmarknadens praktiska hållbarhetsarbete : en fallstudie på tre banker inom den svenska banksektorn

    University essay from SLU/Dept. of Economics

    Author : Stina Sköld; Edward Svensson; [2019]
    Keywords : hållbar utveckling; bank; transparens; intressenter; hållbara investeringar; risker; miljö; Corporate branding; legitimitet; regelverk;

    Abstract : Klimatförändringarna påverkar oss alla och genom att citera Ban Ki-Moon: “Vi är den första generationen som kan utrota fattigdomen och den sista som kan bekämpa klimatförändringar” (Lunds Universitet, 2018) kan vi sammanfatta det som att drastiska förändringar behöver ske för vårt sätt att leva. I annat fall kommer miljön skadas ännu mer vilket kommer få konsekvenser. READ MORE

  6. 20. Branding Helsingborg City for Domestic and International Students

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hyunah Kim; [2019]
    Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Social Sciences; Business and Economics;

    Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE