Essays about: "national branding"

Showing result 21 - 25 of 52 essays containing the words national branding.

1. 21. Branding Helsingborg City for Domestic and International Students

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Hyunah Kim; [2019]
   Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Business and Economics; Social Sciences;

   Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE

3. 22. Nation branding : The role of tourism from a managerial perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Blomgren; Sofie Ljungström; [2019]
   Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

   Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE

4. 23. Truly Global, Proudly Scandinavian: Exploring Swedish Nation Branding on Volvo’s International Instagram Channel

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Anne Benischke; [2019]
   Keywords : Nation Branding; Sweden; Instagram; Volvo; Content Analysis; MCDA;

   Abstract : This research investigates the interaction between corporate branding and nation branding using the case of Swedish nation branding on Volvo’s international Instagram channel. It aims to find out which topics of the Swedish nation brand are addressed by Volvo and where and how frequently the references are placed. READ MORE

5. 24. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Heena Jeong; [2018]
   Keywords : Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

   Abstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE

6. 25. The Differentiation of a Nation : The Swedish Nation Brand Management

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Adam Kinnwall; [2017]
   Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

   Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE