Essays about: "online and offline"

Showing result 41 - 45 of 314 essays containing the words online and offline.

  1. 41. The (Mis)alignment between Offline and Online Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Keywords : Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Abstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE

  3. 42. Data-driven Discovery of Real-time Road Compaction Parameters

    University essay from KTH/Matematisk statistik

    Author : Yuqi Shao; [2022]
    Keywords : statistics; machine learning; road compaction; statistik; maskininlärning; vägpackning;

    Abstract : Road compaction is the last and important stage in road construction. Both under-compaction and over-compaction are inappropriate and may lead to road failures. Intelligent compactors has enabled data gathering and edge computing functionalities, which introduces possibilities in data-driven compaction control. READ MORE

  4. 43. A quantitative study on the effect LQS & LTS has on purchase intention in an online context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sebastian Dietrichsteiner; Kasper Lindgren; Irfan Okanovic; [2022]
    Keywords : Limited Quantity Scarcity LQS ; Limited time scarcity LTS ; Purchase intention; behavioural intent;

    Abstract : Background:Scarcity refers to a basic economic problem, the gap between limited resources and limitlesswants. This situation requires people to make decisions on how to allocate resourcesefficiently in order to satisfy basic needs and as many additional wants as possible. READ MORE

  5. 44. The influence of macroenvironmental factors on online shopping and the use of BNPL

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Maria Hardin; Moira Twengström; [2022]
    Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

    Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

  6. 45. Tensor-Based Data Analysis For Intelligent Network

    University essay from Luleå tekniska universitet/Datavetenskap

    Author : Tareq Alqazzaz; [2022]
    Keywords : Software Defined Network; Tensor; Tensor Decomposition; Mininet; RYU Controller;

    Abstract : The ever-increasing applications of Big Data in improving networking application performancehave motivated the networking community to deploy it in SDN (Software defined network) toconstruct flexible, scalable, self-aware, and self-managing networks. The primary purpose ofthis research is to investigate the validity of tensor-decomposition, a well-knownmathematical approach for data reduction, to catch patterns in network traffic as an initialstep toward the network's intelligence. READ MORE