Essays about: "perceived service quality"

Showing result 16 - 20 of 155 essays containing the words perceived service quality.

  1. 16. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Lily Rutström; [2022]
    Keywords : Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

    Abstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE

  3. 17. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tino Tuomisto; Adrian Ringström; [2022]
    Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE

  4. 18. The Value Of Environmental Sustainability: A Shared Responsibility : An exploration of B2B companies in Sweden and their costs and benefits of selecting sustainable business partners, using ISO 14001 as a point of reference.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Robyn Nilsson Persson; Tindra Falk; [2022]
    Keywords : Environmental Sustainability; ISO 14001; Business-to-Business; B2B; Supplier selection; Sustainability positioning; Sweden; Costs; Benefits;

    Abstract : Background: The business-to-business (B2B) industry stands for a significant portion of the environmental issue, yet the customer is still having price, quality, and service as major determinants for the choice of suppliers. The difficulty on how to evaluate environmental factors is hence increasingly demanding. READ MORE

  5. 19. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  6. 20. Fear not, here is the bot: An experimental study of how consumers rate satisfaction and performance in service encounters with chatbots and employees

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Arvid Bergstrand; Youcef Djehiche; [2022]
    Keywords : Customer service encounter; Chatbot; E-commerce; AI; Algorithm;

    Abstract : Artificial intelligence is entering e-commerce customer service in force. Chatbots, conversational agents employed to address consumers' needs and questions, are steadily replacing employees, a development claimed to increase the quality of service. READ MORE