Essays about: "personality design"

Showing result 16 - 20 of 90 essays containing the words personality design.

  1. 16. Made by Sweden : Country-of-origin as part of brand identity

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rebeka Matukevica; Alina Yassin; [2022]
    Keywords : Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Abstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE

  3. 17. What About the Leader? - Examining the Effects of Remote Work on Leaders' Stress

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Mattias Pärlesköld; Samuel Stenlund; [2022]
    Keywords : Stress; Remote Work; Managers; COVID-19; Job-Demand-Control;

    Abstract : At the beginning of 2020, the COVID-19 pandemic reached Europe and forced companies to send their personnel home while somehow keeping their businesses running. This played into the digitalization trend, making remote work the new norm. READ MORE

  4. 18. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
    Keywords : Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

    Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE

  5. 19. The leadership capability to scale social enterprises : An exploratory study about the factors that shape social entrepreneurs' capability to scale social enterprises

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Savu; Jessica J Hillyer; [2022]
    Keywords : social entrepreneurship; social enterprise; social entrepreneur; leadership; scaling; capability; social value; sustainability; socialt entreprenörskap; socialt företag; social entreprenör; ledarskap; tillväxt; förmåga; socialt värde; hållbarhet;

    Abstract : Background: The world’s population is confronting challenges related to sustainability. Businesses can and should contribute to solving these challenges, through their activities. Social entrepreneurs are the driving force of scaling social enterprises, through which economic and social value can be maximized. READ MORE

  6. 20. Introverted in an extraverted world? : How the workplace is biased towards the extraverted workforce.

    University essay from Luleå tekniska universitet/Institutionen för hälsa, lärande och teknik

    Author : Rune Willerslev; [2022]
    Keywords : Introversion; Workplace; Schizoid personality disorder;

    Abstract : We spend a large portion of our life at work, however that workplace is generally more suited for some than for others. There is a bias towards extraverted people in the design of the workplace which can have outright negative effects on the introverted population and as an extension, people with schizoid personality disorder. READ MORE