Essays about: "physical touchpoint"

Found 3 essays containing the words physical touchpoint.

  1. 1. The Customer Journey of Electric Vehicles in The South Korean Market

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Keywords : Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Abstract : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. READ MORE

  3. 2. Cross-Channel Integration Towards Omnichannel Retailing: A Dynamic Capabilities Approach : A case study on IKEA

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Filip Höcker; Carl-Oscar Sturén; Jacob Troedsson; [2018]
    Keywords : Cross-channel integration; Omnichannel; Dynamic capabilities; Electronic commerce; Capability Development; Customer Touchpoint;

    Abstract : The rapidly changing consumer behaviour and the increasing demand of convenience has put pressure on corporations to utilise their various capabilities more dynamically. As a result, operating through channels that are not synergised is no longer as effective as it used to be, and businesses are struggling with combining their existing channels with the market development. READ MORE

  4. 3. E-Business Models - The Physical Touchpoint of Online Retailers in Business Model Frameworks

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Verena Kitowski; George Gergi; [2016]
    Keywords : e-business model; retail business model; pure player; online retail; delivery; e-retailing; second touchpoint; physical touchpoint; post-purchase behavior; Business and Economics;

    Abstract : The retail industry has gone through tremendous changes with the development of technology leading to a form of retailing which operates on its own grounds, online retailing. Online retailers have unique business models with different value propositions as opposed to the traditional brick and mortar retailers. READ MORE