Essays about: "player purchase motivation"
Found 3 essays containing the words player purchase motivation.
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1. Diablo: Immortal, A Pay-to-Win Study
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE
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2. The loot box dilemma : A qualitative thesis of video game players interactions and mitigation of unethical aspects in loot boxes.
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : In-game purchase options are referred to as microtransactions and have become a common revenue for modern video games. Microtransactions refer to small payments made inside of video games to acquire game content. The phenomenon of microtransactions is often related to "loot boxes". READ MORE
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3. In-game transactions in Free-to-play games : Player motivation to purchase in-game content
University essay from Uppsala universitet/Institutionen för speldesignAbstract : Throughout the last two years the revenues from in-game transactions in video-games have increased due to its growing presence both in traditional retail games as well as digital due to the fact that more and more games have become free. This growing presence is the basis for answering the question of what motivates players to spend money on in-game purchases in freeto-play games. READ MORE
