Essays about: "political advertisements"

Showing result 1 - 5 of 24 essays containing the words political advertisements.

1. 1. Unwrapping Brand Activism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Denise Vork; Bruno Dewever; [2023]
   Keywords : Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

   Abstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE

3. 2. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

   University essay from Umeå universitet/Företagsekonomi

   Author : Elvira Nordin; Elin Nygren; [2022]
   Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

   Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

4. 3. Cause and Effect: A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Greta Janulyte; [2020]
   Keywords : Critical Discourse Analysis; Controversial Advertisement; Nationalism; Racialization; Social Media; True Fruits; Visual Rhetoric;

   Abstract : This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. READ MORE

5. 4. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zinar Omar; Sarah Jørgensen; [2020]
   Keywords : Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

   Abstract : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE

6. 5. The medium is the message, or is it? : A quantitative study of media users’ attitudes towards advertising online and offline

   University essay from Karlstads universitet

   Author : Rebecca Fransson; Ellinor Pousette; [2019]
   Keywords : Advertising; Social media; Personalization; Media users; The medium is the message;

   Abstract : Media usage, as well as media advertising, is growing in tandem with each other. Media users will, regardless of which medium that is in use, encounter a considerable amount of advertising. As we are moving towards a more digitized world, and also a more digitized media sphere, a new communication landscape has been formed. READ MORE