Essays about: "primary market research"

Showing result 1 - 5 of 557 essays containing the words primary market research.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. DOES SOLVIT SOLVE IT? A Study of Regulatory Compliance and Transgovernmental Networks in the EU

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Boróka Benke; [2023-10-20]
    Keywords : SOLVIT; Transgovernmental networks; Compliance; Effectiveness; European Commission;

    Abstract : Improving compliance with European law is important for a well-functioning Internal Market. Correct application of rules is the national executives’ responsibility, that makes European law vulnerable to distortion, due to the different administrative traditions in each member state. READ MORE

  4. 3. The Great DeFi Dilemma: How stakeholders can navigate the uncertain waters of decentralised finance adoption: An explorative study

    University essay from Göteborgs universitet/Graduate School

    Author : Otto Tjäder; Luis Ulrich; [2023-07-20]
    Keywords : DeFi; blockchain technology; economic evolution; adoption; adaptation; innovation;

    Abstract : This study explores the key challenges in the adoption process of Decentralised Finance (DeFi) technology and its implications for stakeholders, including bankers, users, developers, and regulators; tying in to a broader perspective of economic evolution. The data consist of over 20 semi-structured interviews with individuals among the different stakeholder groups, primarily in Sweden and the USA. READ MORE

  5. 4. AI for innovators - An exploratory study on the application of Artificial Intelligence as a supportive tool in the innovation process

    University essay from Göteborgs universitet/Graduate School

    Author : Mauro Campus; [2023-07-19]
    Keywords : Innovation; Innovation Drivers; Stages of Innovation; Innovation Models; Innovation Process; Artificial Intelligence; Industry 4.0 and Artificial Intelligence; Machine Learning; Deep Learning; Generative AI; Artificial Intelligence in Business; Artificial Intelligence and Innovation;

    Abstract : The technological evolution we are experiencing nowadays has impacted many businesses and industries. In this sense, one of the most influential technologies is certainly Artificial Intelligence, which especially in recent months has been at the centre of numerous debates. READ MORE

  6. 5. Breaking Barriers: Navigating Subsidiaries to Overcome Change Resistance in MNC’s

    University essay from Göteborgs universitet/Graduate School

    Author : Gabriel El Aaraj; Kiril Peychev; [2023-07-18]
    Keywords : Organizational change; Implementing organizational change; Planning organizational change; Managers; employees; IHRM;

    Abstract : The global business environment has become increasingly complex in recent years, resulting in significant challenges for businesses. The ability to handle such complexities has become essential for companies to remain competitive in the market. READ MORE