Essays about: "product familiarity"

Showing result 1 - 5 of 26 essays containing the words product familiarity.

  1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Daniela Rodriguez; [2023]
    Keywords : CRM; email marketing; content personalization;

    Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

  3. 2. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sofia Zangrande; [2023]
    Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

  4. 3. Exploring Young Adults' Relationship to Forest Visits in Sweden: A Grounded Theory Study with Implications for Policy Planning

    University essay from Lunds universitet/Socialmedicin och global hälsa

    Author : Helena Gullberg; [2023]
    Keywords : Forest visits; Young adults; Adolescents; Outdoor recreation; Policy Planning; Policy Implementation; Mental Health; Medicine and Health Sciences;

    Abstract : Background: Mental illness is a significant public health issue among young adults in Sweden, who are also spending less time in nature despite its proven positive health effects. However, there is limited research on young adults’ relationship with forest visits from a mental health perspective. READ MORE

  5. 4. The Production and Characteristics of an Orange Fleshed Sweet Potato Yogurt

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Ariam Kunfu; [2023]
    Keywords : Sweet potato; fermentation; Ghana; yogurt; L. bulgaricus; S. thermophilus; food technology and nutrition; Agriculture and Food Sciences;

    Abstract : Yogurt is an ancient food, used for a better preservation of milk. Milk gets fermented by Streptococcus thermophilicus and Lactobacillus bulgaricus (lactic acid bacteria, LAB) which converts the lactose present in the milk to lactic acid. These probiotics support the microbial population balance of the gastrointestinal tract. READ MORE

  6. 5. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Gemma Vangeel; [2022]
    Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE