Essays about: "report on sales"

Showing result 16 - 20 of 96 essays containing the words report on sales.

  1. 16. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viola Eidmén; Olivia Törner; [2021]
    Keywords : Black Friday; Price Promotion; CSR; Sustainability; Brand Equity;

    Abstract : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. READ MORE

  3. 17. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE

  4. 18. Sales Modeling and Local Factor Decomposition for Optimal Investment Decisions in MMM: A Monte Carlo Simulation Study

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Daniel Heimgartner; [2020]
    Keywords : Marketing Mix Modeling; Shapley Value Regression; Time-Varying Effect Models; Shapley Additive Explanations; Accumulated Local Effects;

    Abstract : Media Mix Models (MMM) are used to understand drivers behind key performance indicators and to measure the effectiveness of media channels. The key metric to report causal impacts of media investments on sales is return on investment (ROI). The shape of ROI-curves crucially impacts optimal allocation. READ MORE

  5. 19. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  6. 20. GDPR ́s Impact on Sales at Flygresor.se: A Regression Analysis

    University essay from KTH/Matematisk statistik

    Author : Lisette Lansryd; Madeleine Engvall Birr; [2019]
    Keywords : Bachelor Thesis; GDPR; Regression Analysis; Multiple Linear Regression; Categorical Variables; Flygresor.se; Kandidat examensarbete; Multipel Linjär Regression; GDPR; Regressionsanalys; Kategoriska Variabler; Flygresor.se;

    Abstract : The possible effects of the General Data Protections Regulations (GDPR) have been widely discussed among policymakers, stakeholders and ordinary people who are the objective for data collection. The purpose of GDPR is to protect people’s integrity and increase transparency for how personal data is used. READ MORE