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Showing result 1 - 5 of 6 essays matching the above criteria.

1. 1. What's in it for me? A qualitative study of consumers’ sensemaking and value creation using mobile location-based service retail applications

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Johan Ekendahl Gladh; Julia Bergström; [2017]
   Keywords : digitalisation; sensemaking; retail digitalisation; value co-creation; mobile lbs retail applications; Social Sciences;

   Abstract : The research on digitalisation has experienced a shift in the last decade, and animportant facilitator of the effects of business World digitalisation is the increased use of mobile devices. Furthermore, research on value creation has also gone through changes recently. READ MORE

3. 2. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

   University essay from KTH/Industriell marknadsföring

   Author : PATRIK BERN; Joakim Larsen; [2016]
   Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

   Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

4. 3. Self-Scanning Services in Food Retail : An Investigation on how Self-Scanning Services are adopted in the Swedish Food Retail Environment from a Service Fascination Perspective

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Emelie Ekman; [2016]
   Keywords : self-scanning services; mobile self-scanning; service fascination; self-service technology; innovative technology adoption; självscanningstjänster; mobilsjälvscanning; service fascination; självbetjäningsteknik; anammande av innovativ teknik;

   Abstract : The retail industry is a competitive environment moving towards being rather service-oriented than product-oriented. It is hence essential for businesses to comprehend the market and act accordingly to differentiate themselves. A way of gaining competitive advantage and engage consumers is to invest in innovative technology. READ MORE

5. 4. Mobile Commerce Ventures in Stockholm : An analysis into the latest channel taking the retail industry by storm

   University essay from KTH/Entreprenörskap och Innovation

   Author : Anna Harris; [2015]
   Keywords : mobile commerce; m-commerce; mobile shopping; retailing innovation;

   Abstract : The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing  these new technologies. READ MORE

6. 5. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Kenneth Corbitso; Thomas Ash; Neil Pisone; [2011]
   Keywords : M-Commerce; Mobile Commerce; Retail Industry; Clicks-and-Mortar; Interactive Marketing;

   Abstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE