Essays about: "service quality banks"

Showing result 21 - 25 of 32 essays containing the words service quality banks.

  1. 21. The Importance of People on Delivering Service Quality :   A study in Svenska Handelsbanken of Gävle

    University essay from Institutionen för ekonomi

    Author : Duoli Chen; Minxuan Yu; [2009]
    Keywords : People; Human resource strategy; Employee; Service culture; Service quality; Bank;

    Abstract : Aim: Banks in Sweden appear extend through different distribution channels. The role of branch banking has changed to provide advisory services and sell the banks' products and service which is an approach involves the people interactions. Service employees are associated with the organization service quality and customer satisfaction. READ MORE

  3. 22. Cultural Influence on Customer Expectation to Swedish Banking Service : Study of Swedish Banking Industry

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Lu Zhou; Chenyun Qiu; [2009]
    Keywords : Culture elements; service quality; customer expectation; level of acculturation; banking service;

    Abstract :       This thesis is a part of a larger collaboration between students during the spring semester of 2009. The aim was to work together in order to collect more data and allow deeper analysis in the specific area chosen by each student-group. The goal was to come up with advice for banks on how to target immigrants in Sweden. READ MORE

  4. 23. Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Malin Hilmersson; Lena Eriksson; Emma Sjölander; [2009]
    Keywords : internal marketing; brand identity; crisis communication; internal commuication; Swedbank; Forex Bank;

    Abstract : .... READ MORE

  5. 24. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
    Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

    Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE

  6. 25. The Relationship between Level of acculturation and Service Quality Perception : A Case study of Swedish Banks and Customers with Iranian and Iraqi cultural origins living in Sweden

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : SHABNAM ABGHARI; REEF FAKHOURI; [2009]
    Keywords : Acculturation; Service Marketing; Ethnicity; Sweden; Banking; Minority Groups; Multi Cultural; Service Quality; SERVQUAL;

    Abstract : .... READ MORE