Essays about: "service quality in banking sector"

Showing result 6 - 10 of 14 essays containing the words service quality in banking sector.

1. 6. "How convenience, employees and servicescape, influenced by cultural differences, affect customer experience in banks" : a cross-cultural study comparing Sweden and the United States.

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Dylberina Koci; Amanda Sidark; [2014]
   Keywords : Banks; customer experience; convenience; employees; servicescape; cross-cultural; cultural differences; Hofstede; masculinity vs. femininity; Sweden; the United States;

   Abstract : The importance of customer experience in the banking sector is steadily increasing due to product similarity, competition and the global expansion. Additionally, in the twenty-first century, the focus has shifted from a service-based to an experience-based economy where senses, feelings, impressions, perceptions and emotional connections have become central. READ MORE

3. 7. The role of Relationship Marketing for Customer satisfaction in the banking sector

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sébastien Matagne; Mark Gérard; [2013]
   Keywords : relationship marketing; customer satisfaction; customer trust;

   Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE

4. 8. The Impact of internet banking service quality on customer satisfaction in the banking sector of Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Richard Selassie Bebli; [2012]
   Keywords : Service quality and customer satisfaction.;

   Abstract : The development of information and communication technology (ICT) in Sub-Saharan Africa over the last two decades is drastically altering the way business is done in Sub-Saharan Africa in general and Ghana in particular. The banking sector is no exception to this revolution. READ MORE

5. 9. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

   University essay from Sektionen för hälsa och samhälle

   Author : Zahida Sarwary; [2012]
   Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

   Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE

6. 10. The critical success factors of information and communication technology usage in Nigeria’s commercial banks

   University essay from SLU/Dept. of Economics

   Author : Kelvin Omorowa; [2011]
   Keywords : Commercial bank; Technology; Customers; Service ; Critical Success factor;

   Abstract : The rapidly changing business environments in which organizations operate have brought challenges that organizations must meet up with in other to remain competitive. According to Adewoye (2007), these environments in which banks and other organizations operate are competitive, complex and consist of changing operational conditions. READ MORE