Essays about: "services word of mouth"

Showing result 21 - 25 of 35 essays containing the words services word of mouth.

1. 21. Customers’ online group buying decision-making in emerging market : A Quantitative Study of Chinese online group buying

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lushan Gao; [2014]
   Keywords : Online group buying; Buying decision making; Social exchange theory; market stimuli; e-commerce systems;

   Abstract : Research Question: What factors influence customers’ online group buying decision-making in emerging market? Research Purpose: To explore whether the factors of the Social Exchange Theory, market stimuli and e-commerce systems affect customers’ online group buying decision-making in emerging market Method: This research is a quantitative study by using survey as a research strategy. A questionnaire which designed according to theory framework is used to collect data for analysis. READ MORE

3. 22. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Carl Saidac; Magnus Wahlström; [2014]
   Keywords : eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

   Abstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE

4. 23. The role of customers on the co-creation of Service Climate in a restaurant setting: A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Utsav Sinnya; [2014]
   Keywords : Service climate; Value co-creation; Service-dominant logic; Social interaction; Customer Experiences and drivers of experiences; Influence of customer behaviors in co-creation of service delivery;

   Abstract : The benefits of customer co-creation of value in the service delivery process have been well established through recent literatures. However, despite the fact that there has been an increase in the awareness of the importance of customer behaviors in the service delivery process, little research has been done to investigate the role of customers and their influence in co-creating the service climate within organizations. READ MORE

5. 24. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

   University essay from KTH/Industriell Management

   Author : HAZAR KUTAY KIRISCIOGLU; [2013]
   Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

   Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE

6. 25. Online communication within host volunteer tourism

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Karin Hanberger; [2012-11-22]
   Keywords : Online Communication; Non-profit tourism organizations; Electronic word-of mouth; Tourism destination image; Representation; Cultural Tourism; Host Volunteer tourism; Online Social Networking; Global Greeter Network; Greeter Programs; Destination marketing;

   Abstract : What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the destination by matching visitors with local volunteers (called Greeters) for informal rendezvous “off the beaten tourist path”, for free. READ MORE