Essays about: "social constructionism and identity"
Showing result 1 - 5 of 20 essays containing the words social constructionism and identity.
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1. Rainbow-Washing on Screen: Perceptions of 21st Century Popular Media Representations of Queer Identities in a Comparison between Sweden and Czechia
University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionenAbstract : This thesis investigates how queer people perceive queer representations in popular media (film and TV) produced in recent years and how such representations affect queer people’s identity and self-perception, as well as how they mirror and reproduce heteronormative understandings of queerness. A cultural comparison between Czechia and Sweden in perceptions of heteronormativity and queer representations and media is also made. READ MORE
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2. Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Despite increased interest for process-oriented and complexity driven research in strategic communication, much research is still based on traditional definitions and assumptions of strategy and communication. This is problematic, since research increasingly suggests that organizations are constituted bottom-up through interactions and communication, where strategy is influenced and co-created throughout organizations. READ MORE
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3. The Odd Couple
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE
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4. CSR communication within controversial businesses - a closer look at the fast fashion industry
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. READ MORE
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5. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE
