Essays about: "spending behaviour"

Showing result 11 - 15 of 34 essays containing the words spending behaviour.

  1. 11. The Role of Consumers’ Culture in Determination of a Standardised or Localised Green Marketing Strategy : A Focus on the UK’s Culture

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Divya Govil; Tabitha Walker; [2020]
    Keywords : Green Marketing; Ethical Purchasing; Consumer Behaviour; Cultural Values; Consumer Purchasing;

    Abstract : Background: The increased awareness of the environmental impact is allowing consumers to be more conscious of their purchasing decisions and habits. Awareness, however, is shown to be based on a number of factors, including country culture. READ MORE

  3. 12. E-commerce and its Effects on Commercial Real Estate and F&B : Space Conversions, the Optimal Meeting Place and Future Expectations on Development in Stockholm CBD

    University essay from KTH/Fastigheter och byggande

    Author : Hedda von Heideken; Nina Höglund; [2019]
    Keywords : E-commerce; Retail; Food and Beverage; Meeting Place; Market Analysis; E-handel; Detaljhandeln; Mat och Dryck; Mötesplats; Marknadsanalys;

    Abstract : People are becoming more digital today, and are spending the majority of their time behindscreens. Because of this, the importance to socialize have become more prominent. In thisdigital era, more businesses are establishing online. A structural reformation in the retailmarket is inevitable. READ MORE

  4. 13. Public place, female space : a proposed structure plan for Kihinani, Zanzibar which includes women in the planning process

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Hanna Axelsson; Louise Nederman; [2019]
    Keywords : urban planning; women; informal settlements; developing country; public space; Zanzibar; MFS;

    Abstract : The urban population is rapidly expanding and Africa has the fastest growing population in the world. Zanzibar Town is the urban, densely populated area in Zanzibar, a semi-autonomous island state in Tanzania. During the last fifty years, the population has increased by 630% in the city. READ MORE

  5. 14. The bittersweet taste of Mexico’s Green Gold  – A cross-country study on the development and the awareness of sustainable avocados

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Susanne Link; [2019]
    Keywords : Avocados; Sustainability; EU; Mexico; Monitoring; Trade Agreement; Civil Society; EU Citizens; Awareness; Behaviour;

    Abstract : The avocado production and trade impose economic, social and environmental challenges for producers, and concerns for consumers. This ‘sustainability challenge’ will be analysed from a social- psychological viewpoint. The case study follows a two-method based approach: a combination of qualitative and quantitative research. READ MORE

  6. 15. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Birgestam; Jakob Koel; Camilla Öman; [2019]
    Keywords : Emotional Appeals; Purchase Intention; Anger; Disgust; Surprise; Sadness; Happiness; Fear; Basic Emotions; Message Strategy; Advertising Appeals; Marketing Strategy; Advertising Strategy.;

    Abstract : Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. READ MORE