Essays about: "sport and fashion"

Found 5 essays containing the words sport and fashion.

  1. 1. Shiny Things : Decoration as tool and function whilst revaluating notions of good and bad taste

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Tove Berner Wik; [2019]
    Keywords : Fashion; Design; Decoration; Details; Sportswear; Craft; Construction; Haute couture techniques; Good and bad taste;

    Abstract : This work is an investigation of how to redefine the perception of decoration. Decorative elements are reinvented as fundamental tools for creating garments and form in a collection of nine outfits. To show the width of what embellishment is able to create, the decorative techniques of all garments are different. READ MORE

  3. 2. How do influencer marketers affect brand associations? : a semiotic Instagram study in the sports fashion industry

    University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

    Author : Linus Juhlin; Miretta Soini; [2018]
    Keywords : Influencer marketing; word of Mouth; brand associations; signaling theory; tribal marketing; social media; Instagram; sport’s fashion industry;

    Abstract : Influencer marketing is an important tool to change and reinforce consumers brand associations. Influencers post content that is trying to create intended brand associations. The consumers’ reactions then decide what the realized brand associations are. READ MORE

  4. 3. Making women’s casual wear cycling friendly : New method for merging styles in fashion

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Maria Modzelewska; [2015]
    Keywords : design; fashion; slow fashion; design sustainability; cycling; city cycling; cycling friendly wear; cycling friendly casual; casual clothing for cycling; activewear; sport style; fashion style; city bicycle commuters;

    Abstract : Urban bicycling is a big growing trend between men and women across the world. People seem to have become more aware of the numerous benefits of riding a bike, as well as more health oriented and environmentally friendly. Sweden is one of the countries with so called strong bicycle culture. READ MORE

  5. 4. Next Generation of Active Underwear : Implementing Smart Textiles and Technologies

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Elin Cadenius; Kim Gartvall; [2015]
    Keywords : ;

    Abstract : This report is a product from a master thesis project conducted at the Royal Institute of Technology during the spring of 2015. The project was performed at Innventia AB as a part of Exjobbsskolan which purpose is to create synergy between several master thesis projects. READ MORE

  6. 5. From likes to commitment : a case study of micro companies’ social media usage

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013]
    Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

    Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE