Essays about: "sport marketing"

Showing result 31 - 35 of 64 essays containing the words sport marketing.

  1. 31. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Torben Rudnick; Dasaret Vllasalija; [2017]
    Keywords : Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

    Abstract : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. READ MORE

  3. 32. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

  4. 33. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joonas Saari; Jonna Tuominen; [2016]
    Keywords : Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

    Abstract : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. READ MORE

  5. 34. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Arvidsson; Christoffer Hansen Charles; [2016]
    Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

    Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

  6. 35. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
    Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

    Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE