Essays about: "stakeholders brand value model"

Showing result 1 - 5 of 11 essays containing the words stakeholders brand value model.

  1. 1. Implementation of a Value-Based Pricing Model for a Customised Metal Recycling Solution

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Maskinkonstruktion (Inst.)

    Author : Melika Abedi; Elin Thun; [2020]
    Keywords : Stainless Steel Industry; Metal Recovery; Sustainability; Material Reuse; Circular Economy; Customer Value; Pricing Management; Pricing Models; Value-Based Pricing; Rostfria Stålindustrin; Metallåtervinning; Hållbarhet; Materialåteranvändning; Cirkulär Ekonomi; Kundvärde; Prishantering; Prissättningsmodeller; Värdebaserad Prissättning;

    Abstract : As the stainless steel industry continues to grow, so does the environmental impacts generated by the various production processes. Such impacts not only affect the environment but pose great health concerns for humans and other living things. Therefore, it is necessary for all stakeholders to continuously improve their sustainability work. READ MORE

  3. 2. Varumärkesbyggnad genom hållbarhetsrapportering : en fallstudie av NCC:s hållbarhetsrapporter mellan 2013–2018

    University essay from SLU/Dept. of Economics

    Author : Rubab Chowdhury; Rasmus Nyqvist; Gustaf Linderoth; [2019]
    Keywords : varumärke; varumärkesbyggnad; hållbarhetsredovisning; hållbarhetsrapporter; legitimitet; identitet;

    Abstract : Varumärket har på senare tid blivit en viktig tillgång i ett företag. Med ett starkt varumärke kan företag särskilja sig från närstående konkurrenter och erhålla ett mervärde för intressenter som kan vara gynnande ur ett företagsekonomiskt perspektiv. READ MORE

  4. 3. The Sharing Future : A look at the playing field of the Swedish sharing economy

    University essay from Umeå universitet/Företagsekonomi

    Author : Oskar Ahlman; [2018]
    Keywords : sharing economy; delningsekonomi;

    Abstract : The way we share is changing. Where we used to knock on a neighbour’s door to borrow a cup of sugar, we are now using apps to share cars with strangers around the world. READ MORE

  5. 4. The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan.

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Tamila Medetbekova; [2016]
    Keywords : Foreign direct investment; emerging markets; Kazakhstan telecom market; market entry strategy; corporate governance; corporate social responsibility; business ethics; ethical behaviour; ethical dilemma; internal confrontation; corruption;

    Abstract : Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. READ MORE

  6. 5. The Engaged Gamer: An Exploration of Consumers’ Engagement and its Consequences for the Video Game Industry’s Strategic Brand Management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Leander; Dominik Weber; [2016]
    Keywords : Strategic Brand Management; Brand Management; Engagement; Video Games; Digital Games; Video Game Industry; Business and Economics;

    Abstract : Purpose: The purpose of this research is to understand the phenomenon of the engaged gamer, that we term video gamer’s engagement beyond purchase and playing games and how it affects the strategic brand management in the video game industry. Theoretical Perspective: The study relates engagement to strategic brand management, including the creation of a brand identity within the production process of video games. READ MORE