Essays about: "strategy case volvo"

Showing result 16 - 20 of 61 essays containing the words strategy case volvo.

  1. 16. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : This article focuses on how artificial intelligence (AI) has potential to make marketing procurement more effective and efficient. Creating more time for marketing buyers gives them opportunities to engage in value creating strategy work benefiting the brand. Volvo Cars is used as a case study from which a qualitative discourse study is performed. READ MORE

  3. 17. New dynamic pallet for Volvo Trucks based in biomimicry : New support modular and adaptable to different geometries, based in the structures of the radiolarian microorganisms and honeycomb

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Israel Paredes Almaraz; [2019]
    Keywords : Biomimicry; Dynamic; Pallet; Modular; Radiolaria; Volvo; Nature; Flexible;

    Abstract : The logistics department at the Powertrain plant of Volvo Trucks seeks to improve the efficiency within their processes. A new concept solution to the supports (pallets) that hold and carry different types of engine parts during the transportation between the sequencing area and the final assembly line called “The new dynamic pallet based on biomimicry” was presented. READ MORE

  4. 18. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  5. 19. Analysing Competition Barriers for the Aftermarket : The Case of Volvo Cars’ Air Filter

    University essay from KTH/Industriell Management

    Author : Daniel Ginzburg; Dennis Melin; [2018]
    Keywords : Competition barriers; Entry barriers; Aftermarket; Automotive; Air filter; Competitive strategy; Competition deterrence; Will fitters; Konkurrenshinder; Barriärer; Eftermarknad; Fordon; luftfilter; konkurrensstrategi;

    Abstract : Original equipment manufacturers (OEMs) spend plenty of resources in developing products and establishing a profitable market. This includes time-consuming investigations, costly research and development processes, as well as a great deal of risk-taking. READ MORE

  6. 20. Innovate and Tell? Managing secrets in a complex world

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Johansson; William Ulrich Häreblad; [2017-09-13]
    Keywords : ;

    Abstract : Innovation disclosure is the topic of this study, which in spite of the importance acknowledged to innovation has remained relatively unexplored. Adopting a qualitative research strategy and a multiple case study method, the aim is to provide a managerial view of innovation disclosure and the paradox between secrecy and transparency. READ MORE