Essays about: "technological developments in marketing"

Showing result 1 - 5 of 18 essays containing the words technological developments in marketing.

  1. 1. Market Opportunity Analysis Frameworks in the Context of the Technological Advancement of Firms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johann Maximilian Lippmann; Hoyt Patrick Lacy; [2022]
    Keywords : Market Opportunity Analysis; Market Potential; Market Screening; Technology; Business and Economics;

    Abstract : Market opportunity analysis (MOA) frameworks are tools used to assess a firm’s potential in a new market and are an important resource for firms considering expanding. Some of these tools are intended for initial high-level screening of markets, while others are more comprehensive analysis tools. READ MORE

  3. 2. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Eklund; Tobias Brandt; [2021-06-28]
    Keywords : ;

    Abstract : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. READ MORE

  4. 3. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Gaddefors; Frida Tollqvist; [2021]
    Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

    Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE

  5. 4. Would companies benefit from incorporating consumer generated ads in their marketing strategy?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Dina Eriksson Renzi; Rebecka Leirup; [2021]
    Keywords : ;

    Abstract : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. READ MORE

  6. 5. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Zakaria Mohseni; Farouk Tutu Madara; [2020]
    Keywords : electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

    Abstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE