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Found 3 essays matching the above criteria.

1. 1. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
   Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

   Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

3. 2. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program

   University essay from Institutionen för marknadsföring (MF)

   Author : Sara Follin; Viktoria Fransson; [2013]
   Keywords : Relationship marketing; Loyalty program; Customer loyalty; Gender; Age;

   Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE

4. 3. Temporal Discounting of Different Commodities in Airline Customer Reward Programs

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Alana Knapman; Jon Tronde; [2012]
   Keywords : Customer reward programs; customer loyalty; temporal discounting;

   Abstract : Customer reward programs are commonly used by airlines in order to entice customers to collect points or miles. If customers engage in the reward program they are more likely to stay loyal to the airline and also purchase more trips. READ MORE