Essays about: "thesis ON billboards"

Showing result 1 - 5 of 10 essays containing the words thesis ON billboards.

  1. 1. The polarized attitudes of offshore wind - The social acceptance of planned offshore wind farm Västvind among Öckerö municipality residents

    University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Milla Marzelius; [2023]
    Keywords : Offshore wind energy; Social acceptance; Place attachment; Västvind; Öckerö; Earth and Environmental Sciences;

    Abstract : Climate change, the energy crisis of 2022-2023, and estimations of future electricity demands have stressed the necessity for a rapid transition of the energy system. Offshore wind energy plays an important role in this transition, and is expected to expand considerably on a global level, in the EU and in Sweden. READ MORE

  3. 2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  4. 3. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

  5. 4. Understanding identity in a digital reality

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yasmine Ströberg; Anna Hallner; [2017]
    Keywords : Identity; Consumer; Self; Instagram; Personal branding; Digital Culture; Business and Economics;

    Abstract : Title Understanding identity in a digital reality: An explorative study of consumers’ identity negotiations through images on Instagram Course Code BUSN39 Global Marketing Authors Anna Hallner & Yasmine Ströberg Supervisor Ph. D Marcus Klasson & Jon Bertilsson Keywords Identity, Consumer, Self, Instagram, Personal branding, Digital Culture Purpose The purpose of this thesis is to empirically explore the depth and complexity of how consumers negotiate their identity project in a digital culture through images with publicity as a dimension. READ MORE

  6. 5. THE ROLE OF PRINT AND SOCIAL MEDIA IN SOCIAL MOVEMENTS: THE CASE OF BRING BACK OUR GIRLS

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : ABDULAZEEZ MAJEK KAREEM; [2017]
    Keywords : MEDIA; SOCIAL MOVEMENT; PRINT MEDIA; SOCIAL MEDIA; BRING BACK OUR GIRLS; SOCIAL MOBILISATION; RESOURCE MOBILISATION;

    Abstract : AbstractThis thesis critically examines the impact of print and social media in a social movement by using Bring Back Our Girls as a case study, which depicts the abduction of girls by warlords in Africa. Today, due to social inequality, activists do not possess the same budget as larger companies for advertising and mass communications. READ MORE