Essays about: "thesis on impulse buying"

Showing result 6 - 10 of 12 essays containing the words thesis on impulse buying.

1. 6. Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hristiana Dyulgerova; Paraskevi Devreli; [2019]
   Keywords : impulse buying; impulse purchases; video games; virtual goods; free-to-play games; Business and Economics;

   Abstract : Thesis purpose: This thesis aims to investigate the broad and well-established phenomenon of impulse buying from a different and unexplored angle. Furthermore, it seeks to explore if players purchase virtual goods on impulse. READ MORE

3. 7. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
   Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

   Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

4. 8. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
   Keywords : marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

   Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE

5. 9. The impact of ad, personal, and situational characteristics on positive affect and felt urge to buy impulsively.  A quantitative study in the Facebook context

   University essay from Umeå universitet/Företagsekonomi

   Author : Beatrice Bjuhr; My Tra Pham; [2015]
   Keywords : impulse buying; facebook; positive affect; urge to buy impulsively; promotional effect; atmospheric effect; impulse buying tendency; hedonic consumption tendency; customized advertisements; time availability; money availability;

   Abstract : Social media has grown in importance as an advertising communication tool, and companies take advantages of this by using social media marketing to meet their marketing objectives. The research context in this study is chosen to be the social media Facebook, mainly since it is the biggest and most used social media in Sweden but also since Facebook offers companies many different commercial options. READ MORE

6. 10. Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annie Åberg; Nancy Kurdieh; [2013]
   Keywords : Impulse buying; e- commerce; groceries; offline; atmospherics; sales promotion; Business and Economics;

   Abstract : The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. READ MORE