Essays about: "thesis on impulse buying"

Showing result 11 - 12 of 12 essays containing the words thesis on impulse buying.

  1. 11. Beauty and Aesthetics : A study of the Professional Hair Care Industry in Sweden

    University essay from Företagsekonomi

    Author : Rickard Kristoffersson; Auksė Silickaitė; [2010]
    Keywords : beauty; aesthetics; hair care; purchasing behaviour; marketing; skönhet; estetik; hårvård; köpbeteende; marknadsföring;

    Abstract : Background: Beauty is a subject which is not easy to grasp especially as it is perceived differently. In advertising it is expressed through aesthetic messages and images which we relate to symbolic and social meanings. READ MORE

  3. 12. Impulsive Shopping Decisions - can they be predicted?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Anna Bengtsson; [2007]
    Keywords : Buying behaviour; impulsivity; rational choice.; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Abstract : This thesis aims to predict a model for determining impulsivity in shopping behaviour by testing the variables cognitive ability, tendency to be influenced by framing, mood, age, gender, education, income and ethnicity. The variables are assumed to be of importance for determining impulsivity in shopping behaviour on basis of previous theories and research. READ MORE