Essays about: "thesis sample in E-commerce"

Showing result 16 - 18 of 18 essays containing the words thesis sample in E-commerce.

  1. 16. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions

    University essay from Internationella Handelshögskolan

    Author : Carlos Valles; Antoniya Petrova; [2012]
    Keywords : Adoption barriers; attitudes; brand extension; consumer behavior; Facebook commerce; f-commerce; perceived risks; perceptions; ZMET;

    Abstract : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. READ MORE

  3. 17. Customer loyalty creation in the digital music portal industry.. : Looking at three countries

    University essay from Internationella Handelshögskolan

    Author : Sebastian Ljungwaldh; [2010]
    Keywords : customer loyalty; digital music; value creation; e-commerce;

    Abstract : Purpose:The purpose of this study is to investigate the most important factors for creating customer loyalty, which contribute to competitive advantage in the DMP industry.   Background: The emergence of the digital music industry in recent years has resulted in a competitive situation with new digital music portals (DMPs) entering the market. READ MORE

  4. 18. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE