Essays about: "thesis sample in E-commerce"

Showing result 6 - 10 of 18 essays containing the words thesis sample in E-commerce.

1. 6. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

3. 7. A systematic literature review on drones’ application in last-mile delivery.

   University essay from Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

   Author : Emil Persson; [2021]
   Keywords : Drone; Drones; Unmanned Aerial Vehicle; UAV; Last-mile delivery; Parcel delivery; Systematic Literature Review; Literature Review.;

   Abstract : In recent years, companies such as Amazon and DHL have started to develop alternative last-mile delivery options because of the growing trend in e-commerce. Last-mile deliveries refer to the terminal to customer deliveries and have become increasingly challenging to manage, as traffic congestions in cities has risen. READ MORE

4. 8. Factors Affecting Employee Acceptance of Electronic Shelf Labels In a Mandatory Business Environment : -A Study Applying the UTAUT-Model in a Swedish Organization

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Natalia Baraslievska; [2019]
   Keywords : Technology Acceptance Model; Mandatory Business Environment; Electronic Shelf Labels; Employee perspective; Teknologi Acceptans Modell; Obligatorisk Affärsmiljö; Elektroniska prislappar; Medarbetarperspektiv;

   Abstract : Background: The retail industry is one of the most competitive industries today as the emergence of the e-commerce has put significant pressure on traditional retailers. As price change frequencies have doubled, physical retailers struggle to adapt to online retailers; and as a result, new technologies for price automation such as Electronic Shelf Labels has emerged. READ MORE

5. 9. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
   Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

   Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

6. 10. Strategic integration in the Swedish nutritional online and offline market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Alexandersson; Lobna Said; [2016]
   Keywords : strategic integration; e-business; customer life cycle model;

   Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE