Essays about: "tourism marketing communication strategy case study"

Found 5 essays containing the words tourism marketing communication strategy case study.

1. 1. Nation Branding Communication : A Case Study of the Brand Singapore

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Ena Čalić; [2018]
   Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

   Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE

3. 2. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Lysa Thorbecke; thomas Britos; [2015]
   Keywords : tour operators; marketing strategy; online communications; tourism;

   Abstract : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. READ MORE

4. 3. Dubai - ett framgångsrecept eller dårskap?

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Joanna Silvemark Junemar; Kristina Vikholm; [2012]
   Keywords : Dubai; ; Förenade arabemiraten; stadsutveckling; stadsplanering; stadsliv;

   Abstract : Det här examensarbetet är en fallstudie som beskriverstadsutvecklingen i staden Dubai i Förenade arabemiraten.Examensarbetet syftar till att svara på frågornaHur har Dubai stad utvecklats från och med oljansupptäckt fram till idag? och Hur ser den övergripandeplaneringen ut för Dubais framtida stadsutveckling?METOD;Vår fallstudie är en sammanvävd redogörelse av enlitteraturstudie och egna upplevelser från en studieresai Förenade arabemiraten. READ MORE

5. 4. THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Léo Joly; Gabriel Juan Tous; [2012]
   Keywords : tourism marketing; core strategy; positioning; repositioning; communication mix; image; ski resort; Avoriaz;

   Abstract : This dissertation examines the role and impact of the promotion tools in the repositioning strategy of a tourism destination. Building on a theory which brings together the repositioning strategy process and the communication mix, this study is conducted through the examination of a case study based on one of the most important and innovative European ski resort: Avoriaz. READ MORE

6. 5. Practice of Online Marketing with Social Media in Tourism Destination Marketing : The Case Study of VisitSweden, Sweden

   University essay from Institutionen för ekonomi och företagande

   Author : Viet Hung Nguyen; Zhuochuan Wang; [2011]
   Keywords : Online marketing; Social media; Destination Marketing Organizations DMOs ; VisitSweden;

   Abstract : Purpose: The paper seeks to provide insights into the application of internet communication technologies with social media in tourism industry from the perspectives of destination marketing organizations (DMOs), evaluating their effectiveness for tourism destination marketing management. The specific purpose is to uncover the important role online marketing with practice of social media to build the destination brands and engage the audience to reach potential visitors. READ MORE