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Showing result 11 - 15 of 53 essays matching the above criteria.

  1. 11. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE

  3. 12. Development of digital sales processes with help of the See-Think-Do-Care model

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Frida Ylitalo; [2021]
    Keywords : See-Think-Do-Care model; Customer journey; Mobile games; Digital sales process; User experience design; Marketing;

    Abstract : Digital commerce is a natural part of our everyday life. To fast and easily be able to make purchases from our home without stress has become a matter of course for us. But the new way to make purchases places new demands on the sales, not least at the important customer meeting. READ MORE

  4. 13. Digital Customer Experience Matters

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

  5. 14. Three clicks away : A multiple case study of how technologies change the customer journey in the retail furniture sector.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Adolfsson; Julia Edström; Wilma Övringe; [2021]
    Keywords : Customer experience; customer journey; touchpoints in customer journey; technological touchpoints; customer engagement; experience quality; retail; technology and furniture-sector.;

    Abstract : The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. READ MORE

  6. 15. Value Stream Analysis of Online Deliveries at Ecommerce Department in a Logistic Company

    University essay from Jönköping University/JTH, Produktionsutveckling

    Author : Raghunandan Bangalore Rajanna; Harvind Prasad Nallaye karthikeyan; [2020]
    Keywords : Lean Production; Value Stream Mapping; Value stream analysis; Material and Information Flow; Cycle Time; Lead Time;

    Abstract : Lean production is one of the proven approaches for identifying and eliminating the activities that do not add value to the customers and delivering and provide the best possible quality service to customers. Implementation of lean is deemed to be feasible in any organization regardless of its size or industry background. READ MORE