Essays about: "virtual community"

Showing result 11 - 15 of 100 essays containing the words virtual community.

  1. 11. Avatar Selection in the Metaverse : How users choose their digital persona in VRChat

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Andrej Dudoglo; Florian Ritter; [2022]
    Keywords : avatars; avatar selection; virtual reality; VRChat; metaverse; virtual social space; identity; representation; mirror-dwelling;

    Abstract : 1 Abstract Current endeavors in the tech-industry to create the first true metaverse, alongside other things, sparked the emergence of interest around virtual avatars, namely in the NFT community. Given the complexity of design-challenges associated with creating an immersive metaverse, its avatars and the systems they evolve around, this paper aims to understand user desires and motivational patterns for avatar selection in VRChat, a game that resembles much of what a future metaverse could look like. READ MORE

  3. 12. The Internal Mechanisms of an International Arms Trade Network - The Case Study of Armscor Global Defense : The applicable network perspective of the Uppsala model for a multinational enterprise.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Albin Brahimi; Danielle Lee; [2022]
    Keywords : Innovation; entrepreneurship; arm dealers; defense sector; internationalization; globalization; networking theory; Uppsala model; risk management;

    Abstract : The process by which a firm internationalizes has long been a topic of discussion in academia. Several models, hypotheses, and theories have been created to explain how a company expands and sells its products to a new market. However, each industry and pathway to internationalization has yet to be explored. READ MORE

  4. 13. "Literally giving the main character vibes" – Examining Emotional Capital and Parasocial Relationships on YouTube

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Marta Kruhlinskaya; [2022]
    Keywords : emotional capital; parasocial relationships; mediated relationships; social media; YouTube; discourse theory; DTA; digital media; online communication; virtual sociality; emotionality;

    Abstract : In an ever-evolving social media landscape, online communication has become more prone to the revelation of our affective states. In this study, I investigate how iterations of emotional capital, an extension of Pierre Bourdieu’s four forms of capital, shape social interaction in mediated relationships on YouTube, a platform that fosters a participatory culture. READ MORE

  5. 14. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  6. 15. IRL to URL: Digitalization in the live music scene during and post-COVID-19 : A platform-driven study of the live music scene and its approaches

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Valeria Fernández; Boyana Gerasimova; [2022]
    Keywords : Digitalization; COVID-19; Music; Livestreaming; Concerts; Festivals; User Experience; Digital Media;

    Abstract : As the strict lockdowns during the global COVID-19 pandemic made the world more digital, nearly every industry was affected. The music industry in particular had already been going through many changes, though maybe none of them as big so far—musicians were restricted from performing "in real life" and had to think out of the box. READ MORE