Essays about: "we buy goods"
Showing result 6 - 10 of 18 essays containing the words we buy goods.
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6. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE
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7. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. READ MORE
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8. PRODUCTCARE PROJECT
University essay from Lunds universitet/IndustridesignAbstract : project is about trying to create a concepts which represents responsible consumption and responsible production. Since my title of thesis is named “ Product Care Project” I have tried to think how products designed with care would look like. READ MORE
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9. Social factors that influence consumers’ decisions when buying second-hand cars in China—Based on EKB model
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Today more and more people buy second-hand products on internet. As the typical durable goods, second-hand cars are very popular among consumers. In recent years, the sale of second-hand cars increases quickly in China. In addition, there is still potential in the second-hand market. READ MORE
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10. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden
University essay from Akademin för textil, teknik och ekonomiAbstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE
