Essays about: "ABB MARKETING"

Showing result 6 - 10 of 14 essays containing the words ABB MARKETING.

  1. 6. Evaluation of Intuitive VR-based HRI for Simulated Industrial Robots

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Mänttäri Joonatan; [2014]
    Keywords : Virtual Reality; VR; Augmented Reality; AR; Robot; Robotics; Automation; Industry; Industrial Robots; Oculus Rift; ARToolkit; marker-based tracking;

    Abstract : While the accessibility and technology behind industrial robots is improving as well as becomingless expensive, the installation and conguration of industrial robot cells still proves tobe an expensive venture, especially for small and mid-sized companies. It is therefore of greatinterest to simulate robot cell installations, both for verication of system functionality as wellas for demonstration purposes for clients. READ MORE

  3. 7. Employer Branding - Measuring the practical effects of a theoretically sound EVP : A Case Study of ABB Sweden

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Rafael Rodrigo Moser; Thor-Björn Käck; [2013]
    Keywords : Employer Branding; Branding; Marketing; Human Resources; Performance Measurement; ABB; Key Performance Indicators; KPI;

    Abstract : This study was developed during the Swedish spring semester of 2013 for the Bachelor of Science in Business Administration of the now graduates Rafael Moser and Thor-Björn Käck. The students, authors of this research, were selected by ABB Sweden for a research internship on the field of Employer Branding (EB). READ MORE

  4. 8. Pricing as an Organizational Process - A case study on organizational characteristics affecting the pricing process

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Ahl; Asim Khandker; [2012]
    Keywords : Pricing Process; Pricing Strategy; Organizational Structure; Decision-making;

    Abstract : For a long time there has been a gap between the performed research and what companies experience with respect to pricing processes. Currently, there is no extensive research in the subject; still many companies are working with the problem, both directly and indirectly. READ MORE

  5. 9. Industrial Marketing in a Network Perspective : A Qualitative study of ABB Crane Systems and its Sales Network

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Peter Strömberg; Sandeep Jain; [2011]
    Keywords : industrial marketing; network perspective; embeddedness; business relationships; relationship strategy; business-to-business; B2B; ABB; industriell marknadsföring; nätverksperspektiv; affärsrelationer; relationsstrategi; ABB;

    Abstract : Research question: How is the sales network of ABB Crane system related to industrial marketing in anetwork perspective? Purpose of the research:The main task is to investigate if the sales network of ABB Crane Systems is related toestablished theory of industrial marketing in a network perspective. Method: The research strategy has been formed from a deductive approach and the empiricaldata has been gathered with a qualitative approach. READ MORE

  6. 10. The Customer Development Network of ABB Automation

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Enock Ofori-Mensah; Sara Khodadad Safaei; [2011]
    Keywords : Technology; Network; Interdependency; Adapation;

    Abstract : The creation and development ofcustomer relationship has become a strong marketing tool for most suppliers inthe current business world. In addition, the development of relationships hasbecome the main topic for market researchers since they believe that, customersand suppliers are valuable assets of a firm. READ MORE